
Bridal Buyer Magazine spotlights Bridal Collective's exclusive training app, The Full Collective
Renowned industry publication Bridal Buyer Magazine showcases Bridal Collective's recently launched app, The Full Collective, in their 2023 Issue 5's Supplier Spotlight feature.
The Full Collective app is a one-stop bridal sales training resource "created solely to aid boutiques," as explained by Bridal Buyer:
"Bridal Collective recognises that its retail partners have limited time and resources to provide adequate training for new and existing employees [...] The team developed a comprehensive training program, and an e-learning app called The Full Collective [...] exclusive to Bridal Collective retail partners, consists of bite-sized training sessions curated specifically for bridal stylists and managers. These quick yet thorough sessions cover a wide array of topics from basic to advanced sales training, brand and company backgrounds, as well as a more in-depth Bridal Collective product training. The app also provides in-store support and personalised guidance."
Bridal Buyer also highlights the benefits of a focused training program for retail partners and their store staff:
"Employees who undergo comprehensive and consistent training report greater job satisfaction, longevity, sales performance, and the ability to offer enhanced customer experiences. More sales and happier employees lead to a more profitable business."

